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The Key to Aligned Action

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Over the past 20 years we have used a model to explain why so much good communication that occurs in corporations with groups of people and other large institutions is ultimately wasted effort.  This is particularly the case when leaders seek to communicate information to a group of employees in the expectation that it will lead to some form of aligned action.
In the past few months it has become clear how much this particular framework resonates with clients. Over the years we have received a number of requests to publish it.
This paper is a response to those requests. Click here to read or download a copy.

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