Ideas and Insights

Apollo organizations: worship at the altar of rationality



In our June Newsletter I introduced the work that Bernie Neville and I did on the Greek gods as archetypes for understanding the unconscious patterns of behavior that occur in organizations. The gods and goddess provide a window on different organizations you might know, work in, or recognize. In the two months since then I have presented the archetypal Zeus and Hera organizations.


The archetype god we examine this month in more detail, is Apollo. Apollo is the eldest son of Zeus, the symbol of what the classical Greeks understood by being Greek and civilised. He represents perfection in art, science, music, and athletic prowess, law. He is a god of healing and prophecy. He is reason and moderation personified. Read more…


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